The mark consists of four octothorps, each of which represent one of the lives lost within 16 months at University of Toronto. This powerful imagery and clean, striking type allows the mark to symbolize change. Finally, U of T’s brand colour was used to further connect the mark to its students.
Pictured are some mockups showing the brand elements in combination. The goal of this project was to create a symbol that could be easily reproduced; it is a symbol of the students and their community.